Post by account_disabled on Mar 13, 2024 3:32:43 GMT
The expression is broad enough to create confusion what data are we talking about? The regulation provides details this concerns information which relates to a natural person and which allows their direct or indirect identification (companies, brands and institutions are therefore not concerned). Namely first and last name, email address, telephone number, identification numbers (such as, for example, a customer number), connection identifiers, behavioral data, location, facial photo, etc. Identification can be carried out using a single piece of data (last name, social security number, etc.
or by cross-referencing several indirect pieces of information (a man, born on a given day, living at a given address, and working for a given company ). To this must be added so-called “sensitive” data, which relate to Buy Bulk SMS Service physical or physiological identity, finances, opinions, beliefs, ethnic or religious affiliation, sexual orientation, offenses and convictions. criminal, etc. The processing of this data requires additional protection measures to be taken. This is the case, for example, for banking data or information relating to health.
In marketing, this personal data is used by companies to launch communication actions advertising campaigns, physical or digital acquisition of prospects, marketing monitoring ( lead nurturing and lead scoring ), retargeting, loyalty, etc. They are therefore at the heart of the concerns of organizations, which must implement the necessary means to secure them and respect the rights of individuals. What does the processing of personal data involve? Go further. What is covered by the GDPR is the processing of personal data.
or by cross-referencing several indirect pieces of information (a man, born on a given day, living at a given address, and working for a given company ). To this must be added so-called “sensitive” data, which relate to Buy Bulk SMS Service physical or physiological identity, finances, opinions, beliefs, ethnic or religious affiliation, sexual orientation, offenses and convictions. criminal, etc. The processing of this data requires additional protection measures to be taken. This is the case, for example, for banking data or information relating to health.
In marketing, this personal data is used by companies to launch communication actions advertising campaigns, physical or digital acquisition of prospects, marketing monitoring ( lead nurturing and lead scoring ), retargeting, loyalty, etc. They are therefore at the heart of the concerns of organizations, which must implement the necessary means to secure them and respect the rights of individuals. What does the processing of personal data involve? Go further. What is covered by the GDPR is the processing of personal data.